Las
Vegas, Feb. 27, 2007 – Sony today took the wraps off seven BRAVIA™ high-definition televisions that
will be compatible with the company’s recently announced BRAVIA™ Internet Video
Link module.
The HD 1080p (progressive) V-series models include 46- and 40-inch screen
sizes, while 720p models include the S-series 26-, 40-, 46-inch models (all
measured diagonally) and 32-inch class (31.5 inches measured diagonally).
Also new is the 32-inch class (31.5 inches measured diagonally) KDL-32XBR4
set.
All
of the new models feature the Technical Emmy® award-winning Xross Media Bar
(XMB)™ user interface for enhanced navigation.
Previously, Sony announced the first of its kind BRAVIA Internet Video
Link module that allows for direct television access to Internet video content,
including high-definition programming, from providers like AOL, Yahoo! and
Grouper, as well as Sony Pictures Entertainment and Sony BMG
Music.
The
module mounts on the back of the compatible Sony televisions announced
today, and connects to the Internet via an existing broadband Ethernet
connection without the use of a computer. It provides access
to such content as Internet video programs, music videos, movie trailers, user
generated videos and RSS feeds – all without any additional
charges.
“The new BRAVIA models will
soon expand the world of home entertainment with the touch of a button,” said
Randy Waynick, senior vice president of the Home Products Division at Sony
Electronics. “We are going to be opening a whole new avenue of programming
to American consumers, which has been by and large constrained to the
PC.”
At
the center of the user experience is Sony’s XMB menu system. First
featured in the PlayStation Portable and PlayStation 3 video game consoles, the
XMB is an icon-based, on-screen menu system that helps easily navigate through
program selections, regardless of whether the content is coming over the air,
from cable provider, through a satellite service or via the Internet.
Waynick said the XMB is
integral to the BRAVIA Internet Video Link feature, allowing easy navigation and
playback functionality.
BRAVIA
V-Series
The
full HD 1920 x 1080 progressive KDL-46V3000 and KDL-40V3000 BRAVIA LCDs deliver
picture quality performance with advanced technologies, including Live Color
Creation with WCG-CCFL backlight and a 10-bit panel display that increases the
television’s gradation level by 64 times from 8-bit
panels.
Both models also deliver
advanced picture processing with the BRAVIA Engine™ EX full digital video
processing system with its Digital Reality Creation-Multifunction v1.0 (DRC-MF
v1.0) technology, which upconverts 480i video signals to HD-like picture
quality.
Additionally, a feature
called BRAVIA Theatre Sync offers a one-button command that integrates the
operation of the television with external components connected via an HDMI
cable. Through a simple one button click of the remote, users can quickly
switch such programming sources as viewing Blu-ray Disc™ players, AV receivers,
cable boxes, satellite receivers and other components.
Both of the V-series models
feature 1080p input capability via HDMI, as well as PC and HD component inputs.
The high-definition component and HDMI inputs are compatible with both 1080/60p
and 1080/24p sources.
BRAVIA
S-Series
Sony’s BRAVIA S-Series LCD
HDTVs, including the KDL-26S3000, KDL-32S3000, KDL-40S3000 and KDL-46S3000,
offer 1366 x 768 progressive screen resolution. Features include the
BRAVIA Engine full digital processing system and BRAVIA Theatre Sync on all
models. The KDL-32S3000, KDL-40S3000 and KDL-46S3000 sets add Live Color
Creation with WCG-CCFL backlight, while the KDL-40S300and KDL-46S30000 models
also feature Sony’s new 10-bit panel.
BRAVIA KDL-32XBR4
Also new is the 1366 x 768
progressive resolution KDL-32XBR4. With advanced features including Live
Color Creation with WCG-CCFL backlight, 10-bit panel, BRAVIA Engine and BRAVIA
Theatre Sync, the model adds Sony’s Motionflow 120Hz motion compensation
technology. Motionflow creates 60 unique frames between each of the
existing 60 frames, doubling the frames displayed per second, effectively
eliminating image blurring and motion artifacts like “judder.”
The
KDL-32XBR4 unit offers a variety of inputs, including two HD component inputs,
three HDMI inputs with 1080/60p and 1080/24p capability, PC input via HDMI and
D-sub 15-pin input.
The
KDL-46S3000, KDL-40S3000, KDL-32S3000 and KDL-32XBR4 will ship this spring,
while the KDL-26S3000, KDL-46V3000 and KDL-40V3000 will be available this
summer. Pricing for the new models will be announced at a later
date. All models will be available direct from Sony at www.sonystyle.com
and Sony Style retail stores nationwide, as well as at authorized dealers around
the country.